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Completion of customer master data through (Gen)AI |
Challenge / opportunity
A company in the automotive industry was faced with the problem of incomplete customer master data. Several hundred thousand business customers had to be classified correctly, but the existing data was incomplete and unclean.
Solution
(Gen)AI offers an automated solution for the collection of metadata through web crawling. This technology uses information from the web to identify the industry via (Gen)AI and assign it precisely to each business customer.
Experience
The implementation of (Gen)AI enables a complete database including industry information, which would only be possible with great effort and high costs without this technology.