Prof. Dr. Klaus Mühlbäck

Prof. Dr. Klaus Mühlbäck

Senior Advisor Sports Consulting, Advisory

Deal Advisory

Contact

Executive summary

Consulting focus/specialization

  • Sports Consulting
  • International Sports Business Models
  • Sports Branding

Sector focus

  • Sports
  • Retail & consumer goods
  • Foundations & non-profit-organisations

Further sector expertise

  • Sports Business = Sports Organizations (professional sports clubs, sports associations, recreational sports clubs, sports enterprises)

Publications

  • MICHEL, M., HODECK, A., NAGEL, N., ZIMMERMANN, T., MÜHLBÄCK, K. (2023). Future of eSport events., 9th IRNIST Conference Sport Tourism Development: Local to Global Perspectives.
  • SCHATZMANN, J., HODECK, A., MÜHLBÄCK, K., NAGEL, N., ZIMMERMANN, T. (2023). Sustainable Events in Equestrian Sports - An Analysis from the Riders' Perspective., 5th International Conference of Sustainable Sports Tourism.
  • ZANCOLÒ, C., HODECK, A., NAGEL, N., ZIMMERMANN, T., JOOSS, M., MÜHLBÄCK, K. (2023). The market for alpine ski sporting goods - A critical empirical analysis., 5th International Conference of Sustainable Sports Tourism.
  • MÜHLBÄCK, K., ROSENOW, E. (2022). Aligning marketing and sales functions (1 ed.). In Westphal, Jörg; Görne, Jobst; Schmitz, Christian (Eds.), Sales Enablement als Fundament des Vertriebserfolgs (163 - 174). Springer Gabler.