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Time saving and cost reduction thanks to automatic content creation for 1500 products in several languages |
Challenge / opportunity:
Companies are faced with the challenge of efficiently managing and optimizing diverse and multilingual marketing content across numerous platforms. This ties up employees and/or external agencies. (Gen)AI offers the potential for fast & platform-optimized content creation.
Solution
The use enables the creation of personalized, multimodal content, such as the target group- and platform-optimized design of multi-dimensional online product descriptions - based on existing product information - and at the same time ensures compliance with quality standards.
Experience
Experience gained from the implementation at a tool manufacturer for the target group and platform-specific creation of product descriptions for 1500 individual products.